Search Engine Optimization

What is SEO and Why Does your business require it?

SEO services

Search Engine Optimization is the most cost effective method of promoting your online business. If your website ranks higher in search engine, it means that you will have more targeted traffic to your website. This high traffic volume essentially results in more sales and in turn high ROI. ITlinks covers every aspect of Search Engine Optimization including both on-page and off-page optimization.

Some SEO Statistics 2012 and what the latest figures talk about this industry:

  1. 70% clicks result on organic links in search queries. Remaining 30% is for paid advertising.
  2. Nearly 70% users do not focus on the paid advertisements
  3. Nearly 70% of the users do not get past the 2nd page of Google
  4. Search is still the biggest activity done online, with time spent 2 times to that on gaming
  5. Corporations with blogs have a higher indexing rate at over 400% resulting in targeted sales
  6. 80% business place value on their blog
  7. 18% organic clicks are placed on the 1st position, 10% for the 2nd position and 7% for the 3rd position on Google.
  8. Google is a giant, having 75% to 80% of the search engine market share.
  9. More than 100 billion  searches are done every month, globally
  10. An average of $1,500 to $3,000 is incurred on SEO and internet marketing costs for an average American firm

Laser focused SEO services with laser focused results

SEO services with a pragmatic approach and high quaity efforts, help in generating targeted leads and traffic to your website. Why you need website optimization?

  • To appear in the SERPS (Search engine result pages) head to head with your competitors
  • Impress search engines after the Google Panda and penguin updates that you have a credible website providing informative and useful end-user experience
  • Get higher ROI using the targeted SEO services
  • Better leads, better traffic and better sales
  • Develop brand awareness through search engine optimization
  • Free targeted traffic for your website
  • Certainly not the cheapest, but one of the most efficient one and long term paying

How can you get your site to rank for a number of specific keywords in the search engine? It is Search Engine Optimization. SEO is a marathon, not short sprint race.  Therefore, we try to set expectations with every project that this process needs to be a consistent approach which requires patience, and a customized SEO plan. Each project is different, although ITlinks’s average time to improve rankings across hundreds of sites, and thousands of keywords, currently sits at 90 days. There are generally 2 parts in SEO, On Page SEO and Off Page optimization and we offer both of these.

On Page SEO

On page SEO focuses on the content on your site, including the relevancy of your content, the format and structure of your content. On page SEO is the first thing you  need to do before you start Off  page optimization as it will greatly help you to gain an advantage in the SEO battle field.

On Page SEO packages $59 per page

  • High quality unique contents via our content writing service with 350 words
  • Content Management System optimization
  • Keyword Research
  • Keyword Density 2% to 5%
  • Keyword placement in contents
  • Keyword in the Title Meta Tag
  • Keyword in the Head Meta Tag
  • Keyword in Description Meta Tag
  • Keyword Meta Tag
  • Keyword in the First and Last Sentence in contents
  • Alt Tag for Images
  • Strong Internal Linking
  • Quantity of content and Page creation for keywords
  • Add NoFollow Tags to Unimportant Links
  • Cross–Browser Compatibility Tests
  • SEO Friendly URL
  • Canonicalize of URL
  • Page Speed optimization
  • Optimize robots.txt for crawling
  • W3C (HTML/CSS) validation
  • Google Analytics integration
  • Google WebMaster integration
  • XML sitemap creation

The on-page seo services do not include development work of any kind. We would create a report and request you to make the desired changes as per our onpage seo package. On your end, the designer/developer shall be implementing these changes on the website.

Why hire ITlinks?

Our industry experience across a wide range of niches and clients, make us a unique choice for our customers. Not only we have studied the SEO industry, we also keep ourselves abreast to the ongoing market developments, such as Google Panda and Penguin updates and the constant revolution in the internet marketing industry. Why are we better than others?

  • Industry experience of over 10 years
  • Deployment of ONLY white HAT ethical seo services
  • Long-term approach
  • Do not provide false guarantees or promises

Frequently Asked Questions:

 

1. Why go for SEO?
Just like you would optimize your car for the most optimum level of fuel consumption including tuning, car health checkups, engine checkups, oil leveling, etc., you would require to do the same for your online business. How would you be able to find yourself on the search engines even though you have compelling website designs? The answer, SEO. This is what you need to drive in targeted traffic to your website.

2. Ok! So I want to be on the 1st page of Google securing 1st position. Can you provide guarantees?
No reliable SEO company in the world would provide guarantees, and those who do are just too lame to provide. Ever since February 2011 and the roll-out of Google’s Panda search algorithm update, search engines have been constantly fighting against spammy content, and poor link building services. Even still, after the Google Penguin’s second update, the changes are continued at a very fast speed. As such ITLinks DOES NOT, IN ANY WAY, provide 100% guarantees for your website to be on the top. We would deploy the right white hat ethical seo strategies, and  do all that we can, but the end result is based upon how search engines view your website. What worked for last week, could not work out for today.

3. If SEO companies do not provide guarantees, then why do I see 100% guarantees all the time?
This is because they are never called the experts and do not know the industry background. Had they been the SEO experts, they would have NEVER promised 100% guarantees. Those “experts” that do provide guarantees are the ones who deploy black hat methods, optimize your site for worthless keywords, and get spammy links for you. SEO is a marathon, not a sprint! As such, it takes a long time with high patience level to witness some really good results. Hiring these “experts” would do nothing but result in your site getting permanently banned and de-indexed from search engines.

4. Should I optimize my site using On-page services or Off-page services?
Any aspect that can be optimized on your web page, including keywords, content quality, layout, formatting, W3C compliance, XML sitemap creation etc. is termed as on-page seo service. This is the FIRST and THE MOST essential step for a successful SEO campaign.

Off-page services involve getting backlinks from other websites with high authority. Do not proceed to this step unless your website is ready for search engines.